ABOUT REMI JOUTET
CREATIVE DIRECTOR, ART DIRECTOR, PHOTOGRAPHER, DESIGNER.



Scope of action


Creation of stories, exclusive territories and repositioning of brands,
respecting particularities and anticipating trends.

Creation of long-term working partnerships based on vision,
transversal thinking and interdisciplinary actions.

Transparent, sincere dialogue for better results.
Realizing demanding projects, from the first draft to completion.

Stimulation of talents.




Skills & experiences


1. BRAND CREATION AND DEVELOPMENT

  • New brand creation

  • Repositioning, diversification and development of existing brands

  • Creation of new product categories

  • Brand concept, positioning and philosophy


2. STRATEGY

  • Brand architecture

  • Marketing strategy

  • Launch strategy and activations


3. BRANDING

  • Logos, colors, materials, graphic elements, typography

  • Visual and audio-visual elements

  • Product branding (logos and design of sub-brands)


4. COMMUNICATION AND CREATION

  • Communication strategy and creative direction

  • Creation and production of visual and audio-visual elements

  • Brand content development


5. PACKAGING

  • Creation of packaging (primary and secondary)


6. DIGITAL AND SOCIAL MEDIA

  • Digital content and strategy

  • Social Media strategy and activations

  • Website & experiential design 


7. BRAND EXPERIENCE

  • Continued consumer engagement and content across all platforms

  • Brand activations: Special events

  • Event & Space Concepts and design


8. MARKETING AND DISTRIBUTION

  • Launch activation strategy

  • Special editions, seasonal activations

  • New product development




Fields I’ve
worked in:


Fashion

Fragrances

Beauty

Wellness

Accessories

Jewelry

Watches

Design

Alcohols

Fine Foods

Hospitality

Airline

Telecom

Motorcycle

Tobacco

Financial Services


Brands
I worked with:


Athonites

Bareminerals

Beckham Fragrances

Bertolucci

Eric Bompard

Boucheron

Blanc Bleu

Cacharel

Cardhu

Celio

Cerruti

Chanel

Chantelle

Charal

Charles Heidsieck

Charlois groupe

Clarins

Clarté

Courvoisier

Davines

Delafon Paris

Dash

Domaines barons de Rothschild

Dormeuil

Dr.Age

Dr Pierre Ricaud

Elizabeth Arden

Enielle

Emulsion

Falke

France Telecom

Intermed

Issey Miyaké

Jean Paul Gaultier

Joop fragrances

Hong Kong Jockey Club

Kelsey

Kenzo

L & M

Lalique

Links of London

Longchamp

Louis XIII

Lucien Barrière

Mamie Nova

Marlboro Classics

Maria Galland

Mercedes-Benz fragrances

Mövenpick

Muratti

Nespresso

Papoutsanis

Ollygan

Ovance

Paco Rabanne

Peter Polo

Petit Boy

Peuterey

Philippe Starck and Good Goods

Philippe Starck and Alain Mikli

Pierre Frey  

Piper Heidsieck

Le Printemps

PRP

Révive

SkinCeuticals

Suzuki

Telefunken

Time

United Airlines

Veuve Clicquot

V.Gabai





Experiences

A journey marked by a long series of successes involving brands
with high added value in the fashion, perfume, jewelry, spirits and beauty sectors.
Expert in 360 content creation, product creation and multinationals management.


5. Creative Director at Air Paris
Global expertise in the creation, development and consolidation of brands, proactive thinking, respect and rigor
in the execution and production of creations. Creative responsibility for each component of the marketing mix
in the luxury, fashion and beauty universes.

4. Creative Director at Storm Communication
Brand consultancy. Reconstruction and consistency. Support for the entire implementation of international campaigns.

3. Creative Director at Les Gens de l’Atelier (previously Arte Povera)
Creation in the service of brands, rethinking and reworking their territories, identity and design.

2. Art Director at Vue sur la Ville
Luxury editions, in-depth investigative work and content. Creation of unique and original press kits. Design collaborations.

1. Art Director at Leo Burnett 
Paris (Black-Pencil et BLLB) Original conception of territories and brand codes for Nespresso and Marlboro Classics
(with over 20 years of creative follow-up).




︎ But don't just judge a book by its cover, read it.