ABOUT REMI JOUTET
CREATIVE DIRECTOR, ART DIRECTOR, PHOTOGRAPHER, DESIGNER.
CREATIVE DIRECTOR, ART DIRECTOR, PHOTOGRAPHER, DESIGNER.
Scope of action
Creation of stories, exclusive territories and repositioning of brands,
respecting particularities and anticipating trends.
Creation of long-term working partnerships based on vision,
transversal thinking and interdisciplinary actions.
Transparent, sincere dialogue for better results.
Realizing demanding projects, from the first draft to completion.
Stimulation of talents.
Skills & experiences
1. BRAND CREATION AND DEVELOPMENT
- New brand creation
- Repositioning, diversification and development of existing brands
- Creation of new product categories
- Brand concept, positioning and philosophy
2. STRATEGY
- Brand architecture
- Marketing strategy
- Launch strategy and activations
3. BRANDING
- Logos, colors, materials, graphic elements, typography
- Visual and audio-visual elements
- Product branding (logos and design of sub-brands)
4. COMMUNICATION AND CREATION
- Communication strategy and creative direction
- Creation and production of visual and audio-visual elements
- Brand content development
5. PACKAGING
- Creation of packaging (primary and secondary)
6. DIGITAL AND SOCIAL MEDIA
- Digital content and strategy
- Social Media strategy and activations
- Website & experiential design
- Continued consumer engagement and content across all platforms
- Brand activations: Special events
- Event & Space Concepts and design
8. MARKETING AND DISTRIBUTION
- Launch activation strategy
- Special editions, seasonal activations
- New product development
Fields I’ve
worked in:
Fashion
Fragrances
Beauty
Wellness
Accessories
Jewelry
Watches
Design
Alcohols
Fine Foods
Hospitality
Airline
Telecom
Motorcycle
Tobacco
Financial Services
Brands
I worked with:
Athonites
Bareminerals
Beckham Fragrances
Bertolucci
Eric Bompard
Boucheron
Blanc Bleu
Cacharel
Cardhu
Celio
Cerruti
Chanel
Chantelle
Charal
Charles Heidsieck
Charlois groupe
Clarins
Clarté
Courvoisier
Davines
Delafon Paris
Dash
Domaines barons de Rothschild
Dormeuil
Dr.Age
Dr Pierre Ricaud
Elizabeth Arden
Enielle
Emulsion
Falke
France Telecom
Intermed
Issey Miyaké
Jean Paul Gaultier
Joop fragrances
Hong Kong Jockey Club
Kelsey
Kenzo
L & M
Lalique
Links of London
Longchamp
Louis XIII
Lucien Barrière
Mamie Nova
Marlboro Classics
Maria Galland
Mercedes-Benz fragrances
Mövenpick
Muratti
Nespresso
Papoutsanis
Ollygan
Ovance
Paco Rabanne
Peter Polo
Petit Boy
Peuterey
Philippe Starck and Good Goods
Philippe Starck and Alain Mikli
Pierre Frey
Piper Heidsieck
Le Printemps
PRP
Révive
SkinCeuticals
Suzuki
Telefunken
Time
United Airlines
Veuve Clicquot
V.Gabai
Experiences
A journey marked by a long series of successes involving brands with high added value in the fashion, perfume, jewelry, spirits and beauty sectors.
Expert in 360 content creation, product creation and multinationals management.
5. Creative Director at Air Paris
Global expertise in the creation, development and consolidation of brands, proactive thinking, respect and rigor
in the execution and production of creations. Creative responsibility for each component of the marketing mix
in the luxury, fashion and beauty universes.
4. Creative Director at Storm Communication
Brand consultancy. Reconstruction and consistency. Support for the entire implementation of international campaigns.
3. Creative Director at Les Gens de l’Atelier (previously Arte Povera)
Creation in the service of brands, rethinking and reworking their territories, identity and design.
2. Art Director at Vue sur la Ville
Luxury editions, in-depth investigative work and content. Creation of unique and original press kits. Design collaborations.
1. Art Director at Leo Burnett
Paris (Black-Pencil et BLLB) Original conception of territories and brand codes for Nespresso and Marlboro Classics
(with over 20 years of creative follow-up).
︎ But don't just judge a book by its cover, read it.